Veritas Bioactives was born in the Neonatal Intensive Care Unit
On April 3, 2008, due to a rare condition known as twin to twin transfusion syndrome, founder Devon Perry’s lost one of her twin boys, and her surviving son was born at just 27 weeks and weighed a paltry 2.5 pounds. (His twin’s heart had stopped beating 4 days prior)
Confined to an incubator, connected to a respirator and feeding tube, and challenged by a stage 3 brain hemorrhage, the odds of survival were anything but stacked in the child’s favor.
But 11 weeks after he was ushered into the world, Devon crossed the threshold of the hospital exit with her son in her arms, alive and well.
Devon credits a number of factors in her son’s dramatic turnaround:
- Protecting her son from toxic chemicals found in baby skincare
- The astonishingly wonderful hospital staff
- The countless hours she spent cradling her son against her skin
- The prayer circles her family and friends organized
It was truly a group effort and a monumental victory of will and of love, but the road to recovery wasn’t without its obstacles...
Recovery and discovery
Categorically, babies born before the 40 week mark are fighting an uphill battle. The most nourishing environment a preterm baby can be is inside their mother’s belly, but since that’s not an option, it’s up to the hospital staff and parents to create the next best thing.
So in addition to providing medical care, a successful NICU must maintain optimal levels of cleanliness. From the machinery to the materials to the baby’s skin, everything must be sterile and clean. Devon loved giving her son his daily bath. It offered her a small taste of normalcy amidst the otherwise abnormal flow of hospital life. At first, Devon followed the hospital staff’s instructions to the letter, delicately bathing her baby using the recommended bath and skin care products.
But with each bath, Devon found that she couldn’t shake the nagging thought that something wasn’t right.
As a long time skin science and skin care educator, Devon built her career advising doctors and spa owners on how to help their clients look and feel their best. A core component of Devon’s approach to skin care was the strict avoidance of products containing sub-optimal ingredients.
That may seem like a painfully obvious detail, but ingredient decks were never developed to be easily understood. Even medical professionals with years in the health and wellness industry often overlook product components that do more harm than good.
This is especially true of products with long-standing brand awareness. It’s all too easy to assume that these familiar brands are made of quality ingredients. After all, we as a society wouldn’t use products that were largely counterproductive to our health and well-being, right?
Devon started looking under the proverbial hood of the products she was putting on her son, and to her horror she found the following commonly used product building blocks:
Parabens, Synthetic Fragrances, Sodium Lauryl/Laureth Sulfates, Phthalates, and Formaldehyde to name a few.
(For more details on these harmful toxins and why you should avoid them, see our Formulation Guidelines page)
With her research findings in hand, Devon immediately stopped using the “recommended” products, and began her quest to find a better way. But quickly she realized that the markethad very few options that were both effective and healthy for the skin.
So what began as a need to provide better health and skin care for her son quickly transitioned into the creation of a skin care brand that would provide healthy and effective products for everyone.